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Professor of behavioral economics, Duke University

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There are too many variables to predict the election results, Ariely says. Yet the morning after, many folks will feel like the outcome was obvious and they should have bet on it. Toavoid such morning-after regrets, he suggests, write down your predictions and how certain you are of them before the election. "We’re really good at pattern matching — mostly after the fact,” he observes.Read more from Ariely here.

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